ITC hikes Gold Flake cigarette prices by ₹10
What's the story
ITC Ltd has hiked the price of its Gold Flake Premium cigarettes by ₹10 per pack. The move takes the maximum retail price (MRP) of a pack containing 10 cigarettes to ₹135 from ₹125. This is the second price revision for this brand in 2026, following an earlier hike in June.
Market pressures
Cigarette manufacturers facing challenges
The latest price revision comes as cigarette manufacturers are dealing with higher taxes and pressure on legal market volumes.
The company had also increased the price of Gold Flake Premium cigarettes in June, taking the cost from ₹115 to ₹125.
This means a pack that was priced at ₹115 before June now costs ₹20 more, marking an overall increase of about 17.4%.
Business expansion
Efforts to strengthen businesses beyond cigarettes
The price revision comes as ITC looks to strengthen its businesses beyond cigarettes.
The company's future growth will depend on expanding its FMCG portfolio, reviving its paperboards business and developing newer revenue streams.
Despite the challenges in the cigarette market, ITC's September-quarter performance showed growing contributions from these businesses.
Growth in FMCG, paperboards, agriculture and digital-first brands offset some of the pressure on cigarettes after tax hikes.