Jindal launches 'Trevel' cab service to take on Uber, Rapido
What's the story
The Jindal Group has made its debut in India's urban mobility sector with the launch of Trevel, a new chauffeur-driven cab service. The venture is aimed at city and airport travel, taking on established players like Ola, Uber, and Rapido. Sahil Jindal, the Managing Director of the Jindal Group, announced the launch on LinkedIn. He said that Trevel was conceived after identifying gaps in existing ride-hailing services offered by major players such as Ola and Uber.
Service launch
Trevel's initial operations and future plans
Trevel has quietly begun operations over the past month with a fleet of MG Windsor electric vehicles. The company is currently offering pre-booked city rides and airport transfers at fixed prices. Bookings can be made through its website, with Android and iOS apps expected to launch soon. The company plans to expand its vehicle categories in the coming months.
Business strategy
Fleet-led model and market competition
Trevel operates on a fleet-led model, with vehicles owned or operated through partners in line with its operating framework. The company's entry comes as the premium electric cab segment has been disrupted by BluSmart's suspension of services. Despite positioning itself in the electric mobility space, Trevel shall also compete directly with Ola, Uber and Rapido for airport transfers and scheduled rides.
Launch strategy
Trevel's launch preparation and future expansion
Jindal revealed that the firm spent six months preparing its fleet, technology, and operations for the launch. The company's website states that it offers pre-booked and chauffeur-driven electric cab services with fixed pickup schedules and upfront pricing. Further details on expansion plans, vehicle additions, and platform rollout are expected to be shared in the coming months.