Jio warns price hikes may not boost long term ARPU
Jio is sounding the alarm that raising mobile prices doesn't always mean more money in the long run.
In its IPO filing, Jio explained that while July 2024's price hikes gave ARPU a quick bump, they also pushed some users away and slowed down new sign-ups.
Tough competition, strict regulations, and customers who aren't thrilled about paying more are making it tricky for Jio to keep growing.
Jio ARPU ₹214 trails Airtel ₹257
By March 2026, Jio's ARPU was ₹214, still behind Airtel's ₹257.
Subscriber growth has cooled off too: Jio added slower subscriber additions during the second quarter of FY25 (July-September 2024).
On top of that, Jio faces big hurdles like massive debt (₹71,529 crore), expensive 5G upgrades, and new threats from satellite broadband and AI tech.
Still, the company says it's focused on keeping subscribers happy and investing in digital services to stay ahead.