KPMG just opened a Sports Technology Hub in Bengaluru, aiming to shake up India's sports scene with AI and analytics.
The goal? Unlock a $40 billion sports opportunity by 2030 and fix issues like scattered data and old-school infrastructure that have held things back.
Hub offers AI platforms and analytics
The hub is set to make sports more exciting for fans and help athletes perform better, with tools like AI-powered fan platforms, smart stadium systems, and advanced performance analytics.
Prasanth Shanthakumaran, Partner and Head of Sports Sector, KPMG in India, said, "The Sports Technology Hub brings together cutting-edge technologies such as AI, advanced analytics, computer vision, and digital platforms to address some of the most pressing challenges facing the sports industry today."