Nissan appoints Massimiliano Messina as new AMIEO president
Nissan just picked Massimiliano (Max) Messina to lead its Africa, Middle East, India, Europe & Oceania (AMIEO) region, starting October 1, 2025.
He'll be in charge of operations across 140 countries and five plants—steering a team of 13,000 people.
This move is part of Nissan's big Re:Nissan plan to boost growth and bring regional strategies in line with global goals during a major transformation.
Messina's appointment aligns with Nissan's push for positive cash flow
Messina's appointment comes as Nissan pushes to get back on track financially and hit positive cash flow by fiscal year 2026.
The leadership change aims to streamline decision-making and boost performance across the AMIEO region—just as Nissan prepares four new EV launches in Europe, following successful launches of the Patrol and Magnite in the Middle East and Africa.
Victorino Esnaola to step into Messina's old finance role
Messina joined Nissan in 2022 and has been handling finance, admin, and strategy for AMIEO ever since.
With deep experience across automotive, retail, and industry sectors, he seems well-suited for this challenge.
He takes over from Guillaume Cartier (now focusing on global duties as Chief Performance Officer), while Victorino Esnaola steps into Messina's old finance role.