Nykaa and OpenAI let Indian ChatGPT users shop directly
Business
Nykaa just made online shopping even easier by partnering with OpenAI.
Now, Indian users of ChatGPT can access Nykaa Beauty and Fashion products directly in ChatGPT (no need to switch apps or open new tabs).
Just ask for skincare advice or outfit ideas in the chat, and get instant recommendations from Nykaa's catalog.
Nykaa uses OpenAI across operations
This move means more than just shopping: Nykaa is also using OpenAI's tools to boost everything from customer support to marketing and supply chain.
With more than 55 million online shoppers and 331 stores across India, Nykaa is doubling down on AI to make your experience smoother, smarter, and a lot more interactive.