P&G India hit by 30%-50% crude spike, demand slows
Business
P&G India is dealing with higher prices for essentials like resins and plastics, thanks to a 30% to 50% spike in crude oil since March 2026.
Urban demand has slowed, and even rural growth isn't as strong as before due to inflation.
Srividya Srinivasan, chief financial officer, Procter and Gamble Hygiene and Health Care and Gillette India, summed it up: costs are up, and people are buying less.
P&G prioritizes smarter sourcing and efficiency
To keep things steady, P&G is doubling down on smarter sourcing, cutting costs, and making its supply chain more efficient.
The company still leads in products like sanitary napkins and razors, with over ₹20,000 crore invested in India so far.
Despite the bumps, they're sticking to their long-term plans and aiming to stay on top of the market.