Porsche CEO Michael Leiters urges cost cuts before July break
Business
Porsche CEO Michael Leiters is pushing to lock in a new cost-cutting plan before the company's July break.
He says employees deserve to know what's coming as Porsche looks to trim production and cut jobs to stay competitive.
Porsche to sell fewer higher-margin cars
Instead of chasing record sales, Porsche will focus on selling fewer cars but making more money from each one.
This shift comes after a tough start to 2026 with tariffs and global tensions hitting profits.
The company also plans to work more closely with Audi on future projects.
Job cuts are already underway (1,900 roles will go over the next few years, following 2,000 temporary jobs lost last year), but Porsche is keeping its entry-level 718 series in production for now.