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Home / News / Business News / Xiaomi set to overtake Samsung as India's largest smartphone seller
Business

Xiaomi set to overtake Samsung as India's largest smartphone seller

Xiaomi set to overtake Samsung as India's largest smartphone seller
Written by Ramya Patelkhana
Oct 19, 2017, 01:25 am 2 min read
Xiaomi set to overtake Samsung as India's largest smartphone seller

Chinese device maker Xiaomi, which entered India's smartphone market in 2014, is giving a really tough competition to Samsung. According to Counterpoint Research, Xiaomi's market share at 22.3% is only 0.5% less than Samsung's 22.8% in Q3 2017. It registered 292% Year-on-Year growth thanks to its affordable yet premium devices, especially Redmi Note 4, India's best-selling smartphone for the third consecutive quarter. Know more!

Quote
Xiaomi expanding offline, a step in the right direction

Counterpoint Research's Associate Director for Mobile Devices and Ecosystems, Tarun Pathak, stated, "Xiaomi's offline expansion into India with right device portfolio helped the smartphone maker cement its position right after the market leader Samsung."

Details
Counterpoint Research on the rise of Xiaomi

Counterpoint Research released its preliminary estimates for Q3 2017, which ended on 30 September. It said the rise of Xiaomi can be attributed to the increase in demand for the mid-price segment (up to Rs. 10,000) phones in India, which peaked in late-2016. It added, "Xiaomi, with its Redmi Note 4, was right there and became the model of the market within no time."

Quote
Difficult to root out Samsung

Counterpoint Research's Tarun Pathak said, "It will be difficult for Xiaomi to root out Samsung in the Indian market but yes, it won't be a surprise to see Xiaomi becoming number one model in one of the upcoming quarters."

Smartphones
Overall smartphone sales in Q3 in India

Following Samsung and Xiaomi in smartphone sales are China's Vivo and Oppo which registered 121% and 117 Year-on-Year% (YoY) growth in Q3, respectively. Counterpoint Research said whopping 40 million smartphones were sold in India in the third-quarter, registering a 13% YoY and 32% Quarter-on-Quarter growth. The report also noted that the festive season has also contributed to the high smartphone sales in India.

Feature phones
The feature phone segment in the country

As expected, Samsung remains the leader in the Indian feature phone space with a 23% market share. Chinese phone manufacturer itel followed the South Korean giant with a 13% market share in the segment. Domestic player Micromax was at the third place and HMD Global's Nokia at the fourth. Each of these two companies had an 8% market share.

Information
Micromax: India's third largest feature phone brand

Homegrown device maker Micromax reportedly posted its best quarter results since demonetization, as the note ban affected local players in India. Meanwhile, Nokia rose to the fourth place owing to the demand for its Nokia 3310 among other feature phones.

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Ramya Patelkhana
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Ramya Patelkhana is a senior editor at NewsBytes. She has nearly seven years of experience in digital journalism and has previously worked with India News and Authint Media. She has a Bachelor's degree in Journalism and Mass Communication from the IK Gujral Punjab Technical University, Kapurthala, and an advanced diploma in Media Studies from IPW, New Delhi.
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