German Rocket Internet hitting the ground hard

Rocket Internet, is an Internet company based in Germany; it builds online start-ups, holds shares in e-retail businesses, and provides support and services to start-ups.

Rocket is headquartered in Berlin; it was founded by the Samwer brothers Marc, Oliver, and Alexander in 2007.

As of 2016, the company has over 30,000 employees across its global network of 100 establishments in 110 countries.

In 2014, Rocket Internet had gone public in Europe and upturned its stock up by over 50%.

Since Feb'15, the e-commerce investor's stock went down after it decided to shift its focus to food delivery businesses in developed markets.

In Mar'16, it was reported that Rocket Internet was showing signs of further slowing down as its share prices had plunged over 14% in Feb'16.

For 2016's Q1, Jumia registered a loss of over $18.8 million as nearly one-third of the e-commerce player's sales decreased.

Sales fell primarily in Nigeria, Russia, and Brazil; Jumia received a new blow last week because of the devaluation of Nigeria's Naira.

Jumia's loss added to RI's problems as their other start-ups, from food delivery to furniture to fashion markets, have slowed down.

As RI's start-ups are running slow, skepticism grew among its shareholders regarding the valuation of the company that has been put in its portfolio.

Reportedly, the shareholders have also questioned Rocket's strategy of sending business school graduates to establish more than 150 start-ups in over 110 nations in the coming years.

In a few interviews, shareholders revealed a growing doubt about RI's sprawling empire.

Rocket Internet CEO Oliver Samwer said the company has adequate capital to fund its leading startups worldwide until they get profits.

Remaining optimistic about Jumia, Samwer said that even if emerging markets are down with some money left, the offline to online transformation continues.

In Sep'15, he had promised that three startups of the group would be turned profitable by the end of 2017.

Rocket Internet, a publicly traded incubator of startups, has formed an empire of 100 companies in 110 countries with almost 36,000 employees.

Their business model basically comprises of re-hashing ideas from other businesses, which is the main reason for the global tech downturn.

RI's imitated companies include Alando, the eBay clone; HelloFresh, a copy of a Swedish web company and CityDeals, among many others.

According to ET, Rocket Internet is speculated to sell its top e-commerce firms Jabong, Foodpanda and Fabfurnish amid intensifying competition in the Indian markets.

The company has now planned to form a venture capital fund to invest directly in firms.

Start-ups like TinyOwl and Swiggy and established players like Amazon and Flipkart are challenging its business model, causing the company to consider an exit-plan.

Germany-based e-commerce investor Rocket Internet is falling back to Earth as several of its leading start-ups registered slower revenue growth.

In 2012, Rocket Internet launched Jumia hoping it would become Africa's Amazon and aimed to become the world's largest Internet company outside US and China.

Four years on, with Jumia's falling sales and slow revenue growth, Rocket's dreams seem to have fallen apart.