Swiggy Instamart tries out a mini-store in Gurugram
Swiggy Instamart is dipping its toes into offline retail with a compact mini-store in Gurugram.
This pilot store, under 1,000 sq ft, stocks essentials like fresh produce and pulses—think of it as a quick pit stop for daily needs.
The goal? To see how an offline format works alongside their app-based delivery network.
What's different about this store?
Instead of the usual big warehouses, this store offers just 100-200 products chosen using Swiggy's own demand data.
That means less waste and more of what locals actually want.
You can shop in person at the store, which serves as a neighborhood discovery point for Instamart's offerings.
How does Swiggy plan to make money from it?
Swiggy wants to cash in on the mini-store by selling ad spots inside, co-marketing with brands, and offering paid product placements.
Sellers handle sales while Instamart takes care of branding and platform services.
For now, details on pricing or revenue goals are still under wraps.
Why is Swiggy doing this—and what's next?
This experiment is all about testing if small stores can be profitable or run as franchises—not a big move toward opening lots of physical shops just yet.
Rivals like Blinkit and Zepto haven't jumped into offline stores at scale so far.
This pilot follows Swiggy's recent fundraising aimed at expanding quick commerce options.