Tata Motors sifts 1.6bn online items as Mahindra scales AI
Tata Motors and Mahindra & Mahindra are stepping up their AI game to stand out in India's car market.
Tata Motors is using AI to sift through over 1.6 billion social media posts, videos and online conversations, learning what customers really think about their cars and brand.
With help from Tata Consultancy Services, Tata Elxsi, and Jaguar Land Rover's NVIDIA partnership, they're also working on smarter driver-assistance tech.
Mahindra expects ₹4,000 cr from AI
Mahindra's automotive business, backed by Mahindra.AI, launched in 2024, expects its AI strategy to generate ₹4,000 crore in additional revenue this financial year, thanks in part to AI tools that enabled 17,000 test rides of the XUV 7XO just in January.
Both companies are using AI for everything from manufacturing improvements to customer engagement, and Mahindra for paint defect detection.
Jaguar Land Rover has rolled out a virtual technician assistant across 36 countries to help retailer technicians resolve common service queries.