Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Technology
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Visual Stories
  • Reviews
  • Phone Reviews
  • Fitness Bands Reviews
  • Speakers Reviews
  • Find Cricket Statistics
Hindi
More
In the news
Shah Rukh Khan
Johnny Depp
Taarak Mehta Ka Ooltah Chashmah
Alia Bhatt-Ranbir Kapoor
BTS
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Technology
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Visual Stories
Reviews
Phone Reviews
Fitness Bands Reviews
Speakers Reviews
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Entertainment News / Increase in OTT releases to further the menace of piracy?
Entertainment

Increase in OTT releases to further the menace of piracy?

Increase in OTT releases to further the menace of piracy?
Written by Shreya Mukherjee
May 22, 2021, 10:44 pm 2 min read
Increase in OTT releases to further the menace of piracy?
Piracy has plagued 'Radhe'; will the trend continue?

Salman Khan released his Radhe: Your Most Wanted Bhai in India on ZEE5 and ZEEPLEX, knowing well he might suffer losses by missing out on a theatrical launch. However, it was piracy that became his prime headache-inducer. While this menace has been existing for long, experts opine with more movies diving for OTT platforms during the pandemic, it's only going to get a lot worse.

Threat
Piracy will affect 70% of OTT-released movie's business: Prediction

For years, cinema lovers ignored this plague called piracy and avoided buying pirated CDs or downloading prints. They rather appreciated the feel of the theaters more. But now, trade analyst Taran Adarsh says that people don't have those bounds, because of being cooped up at home, courtesy COVID-19. Hence, moving forward, piracy will snatch a 70% share of an OTT-released movie's earnings, predicted Adarsh.

Development
Facebook user was booked for selling 'Radhe' pirated version

Speaking about Radhe, Adarsh confirmed the obvious that the actioner will suffer substantially at the hands of illegal sharing. Thankfully, the makers knew of this danger. That's why, before its release, Khan had warned against piracy. But Radhe fell prey to piracy after all, and ZEE lodged a complaint with the cyber cell. Consequently, a Facebook user was booked for selling Radhe illegally.

Protection
OTT lacks encrypted signal that protected theater prints from piracy

Apart from this, efforts have been made to pull down Radhe's pirated version from various platforms like WhatsApp and Telegram. But practically, the greater part of the damage is done. This ominous trend will only continue in the future. Explaining why, Rajesh Mishra of UFO Moviez, said that OTT platforms lack encryption, which protected the film's signal from being abused in the cinema halls.

Action
Awareness against ills of piracy needed along with strict laws

So until digital releases aren't getting encrypted, Mishra can only think of one solution: stick to the old model of following up the OTT launch after revenue has been collected from the theatrical release. Given that this option is currently unavailable, awareness against the ills of piracy is needed along with strict laws. Troll Khan all you want, but piracy is a common enemy.

Share this timeline
Facebook
Whatsapp
Twitter
Linkedin
Shreya Mukherjee
Shreya Mukherjee
Twitter
Shreya Mukherjee covers entertainment news for NewsBytes. She has previously worked with The New Indian Express as a sub-editor where she also contributed lifestyle and feature articles. She has a Bachelor’s degree in English from the University of Calcutta and a postgraduate diploma in Journalism & Mass Communication from the Indian Institute of Mass Communication, Delhi.
Latest
Bollywood News
Salman Khan
Radhe: Your Most Wanted Bhai
Related
Latest
All major films hitting theaters in July 2022
All major films hitting theaters in July 2022 Entertainment
India beat Ireland in 2nd T20I, seal two-match series 2-0
India beat Ireland in 2nd T20I, seal two-match series 2-0 Sports
Moto G42's India launch on July 4: Check expected price
Moto G42's India launch on July 4: Check expected price Technology
2022 Wimbledon: Rafael Nadal claims first-round win over Francisco Cerundolo
2022 Wimbledon: Rafael Nadal claims first-round win over Francisco Cerundolo Sports
Who is Mohammed Zubair, journalist arrested for hurting religious sentiments?
Who is Mohammed Zubair, journalist arrested for hurting religious sentiments? India
Bollywood News
'Kaagaz 2': Anupam Kher begins shooting for his 526th film
'Kaagaz 2': Anupam Kher begins shooting for his 526th film Entertainment
'Our baby...coming soon': Alia Bhatt announces pregnancy, shares picture!
'Our baby...coming soon': Alia Bhatt announces pregnancy, shares picture! Entertainment
Happy birthday, Karisma Kapoor: 5 lesser-known facts about actor
Happy birthday, Karisma Kapoor: 5 lesser-known facts about actor Entertainment
'JugJugg Jeeyo' review: Entertaining equilibrium of love, laughter, longing
'JugJugg Jeeyo' review: Entertaining equilibrium of love, laughter, longing Entertainment
Saurabh Verma lauded for refusing misogynistic Layer'r SHOT ad, reacts
Saurabh Verma lauded for refusing misogynistic Layer'r SHOT ad, reacts Entertainment
More News
Salman Khan
Was Karan Johar on Lawrence Bishnoi's hit list for extortion?
Was Karan Johar on Lawrence Bishnoi's hit list for extortion? Entertainment
Alia to Shilpa: 5 stunning vanity vans of Bollywood celebrities
Alia to Shilpa: 5 stunning vanity vans of Bollywood celebrities Entertainment
Anushka Shetty's brother Gunaranjan Shetty receives death threat, seeks security
Anushka Shetty's brother Gunaranjan Shetty receives death threat, seeks security Entertainment
Disha Patani birthday special: Looking at actor's five best songs
Disha Patani birthday special: Looking at actor's five best songs Entertainment
Salman Khan's death threat case: Gangster Lawrence Bishnoi's involvement confirmed
Salman Khan's death threat case: Gangster Lawrence Bishnoi's involvement confirmed Entertainment
More News
Radhe: Your Most Wanted Bhai
'The Outlaws 2' overtakes Oscars winning 'Parasite,' marks historic milestone
'The Outlaws 2' overtakes Oscars winning 'Parasite,' marks historic milestone Entertainment
Here's how much 'Radhe' earned from Indian, overseas cinema halls
Here's how much 'Radhe' earned from Indian, overseas cinema halls Entertainment
Salman Khan collaborating with Raj Kumar Gupta for upcoming action-thriller?
Salman Khan collaborating with Raj Kumar Gupta for upcoming action-thriller? Entertainment
Feud continues: Salman Khan now demands contempt action against KRK
Feud continues: Salman Khan now demands contempt action against KRK Entertainment
Salman Khan did sue KRK, but not for 'Radhe' review
Salman Khan did sue KRK, but not for 'Radhe' review Entertainment
More News
Related
Salman Khan to shoot cameo role in Chiranjeevi's 'Godfather' soon
Salman Khan to shoot cameo role in Chiranjeevi's 'Godfather' soon Entertainment
Chulbul Pandey returning soon? 'Dabangg 4' in scripting stage: Report
Chulbul Pandey returning soon? 'Dabangg 4' in scripting stage: Report Entertainment
Is Venkatesh Daggubati returning to Bollywood with a Salman Khan-project?
Is Venkatesh Daggubati returning to Bollywood with a Salman Khan-project? Entertainment
After 'Radhe', Salman's 'ANTIM' to also get a hybrid release?
After 'Radhe', Salman's 'ANTIM' to also get a hybrid release? Entertainment
Next News Article
Next News Article

Love Entertainment news?

Subscribe to stay updated.

Entertainment Thumbnail
India News Business News World News Politics News Sports News Technology News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Mukesh Ambani Indian Premier League (IPL) Karnataka Samsung Xiaomi West Bengal
Bihar Virat Kohli Rohit Sharma Haryana Narendra Modi Arvind Kejriwal Tamil Nadu Gujarat Yogi Adityanath YouTube
Instagram Hollywood News Uttar Pradesh Kerala Netflix Bollywood News Mamata Banerjee Maruti Suzuki Rahul Gandhi Elon Musk
Shah Rukh Khan Chelsea FC OPPO Akhilesh Yadav Indian Cricket Team Apple Manchester United Salman Khan Cryptocurrency OnePlus
Amitabh Bachchan ICC Women's World Cup Vivo India vs Sri Lanka
About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive IPL 2022 Schedule IPL 2022 Points Table Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2022