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'Dude' director called out for unprofessional DM after film critique
Entertainment
Keerthiswaran, director of the Tamil movie Dude, is under fire online after his response to a viewer's criticism went public.
When influencer Roshini Karthikeyan messaged him with feedback about the film, he replied, "(laughter emojis)...go and have some life rather than sliding into my DMs."
Social media reacts, but film still a hit
Karthikeyan's post sharing the exchange quickly gained traction, with many calling Keerthiswaran's reply dismissive and unprofessional. (One user also criticized his attitude toward women.)
The incident sparked conversations about handling criticism respectfully.
Meanwhile, Dude continues its strong run at the box office, earning over ₹113 crore since its October 2025 release and now streaming on Netflix.