Ashneer Grover, known for his straight-talking style on Shark Tank India, is set to join the judging panel of JioHotstar's Pitch to Get Rich 2.
He'll be sitting alongside Karan Johar, Akshay Kumar, and Malaika Arora.
With Grover in the mix, the show is expected to get a real boost in business know-how and tough love for contestants pitching their ideas.
Tougher pitches, stricter selection process
This season promises far more challenging pitches, but also a much tougher selection process.
Contestants will need sharp presentations and solid business plans: Grover's reputation means no shortcuts when it comes to commercial potential.
If you're tuning in, expect sharper feedback and some seriously high standards from the judges' table.