'Hanuman Ansh' OTT, TV rights sold for whopping ₹63 crore
What's the story
The makers of the blockbuster film Hanuman Ansh have reportedly struck a lucrative deal with Sony. The streaming giant has acquired the post-theatrical rights of the film for a whopping ₹63 crore, Bollywood Hungama reported. This includes both digital and television rights. The film, which was released on August 7, initially struggled but eventually picked up momentum in its third week and went on to collect over ₹300 crore. It will now premiere on November 27 on SonyLIV.
Strategic acquisition
'The team at Sony is confident that...'
A source told the outlet, "It attracted audiences across the country, from single screens to multiplexes, from megacities to the smallest of villages."
"There's a huge section of the audience that is yet to watch the film, while many may want to watch it again."
"Hence, the team at Sony is confident that Hanuman Ansh will receive huge viewership on both digital and satellite."
"That's why they feel justified in acquiring the rights at such a price."
Celebration details
Meanwhile, a grand success party is being organized
The outlet earlier revealed that a grand success party for Hanuman Ansh will be held in Mumbai over the weekend.
A source said, "The entire team of the film, including the producers, director Vishal Chaturvedi, and the star cast, will be present in full force."
Interestingly, no alcohol or non-vegetarian food will be served at this celebration; instead, guests will enjoy pure vegetarian satvik food to honor the film's spiritual theme and the team's beliefs.