How Donald Glover became the face of the OTT revolution
What's the story
From music to acting and writing, Donald Glover has been a jack-of-all-trades. The multifaceted artist has also been one of the few who have successfully adapted to the changing face of the entertainment industry. As the era of OTT platforms dawned, Glover reinvented his career by seizing new opportunities and flaunting his many talents. Here's how he did it.
#1
'Atlanta' as a game changer
The television series Atlanta, created by Glover, was a major turning point in his career. Premiering on a popular OTT platform, it was critically acclaimed for its unique storytelling and authentic portrayal of Atlanta life. Apart from showcasing Glover's acting prowess, the show also highlighted his writing and producing abilities. Its success opened doors for him to explore more creative projects in the OTT era.
#2
Embracing music with Childish Gambino
Under the moniker Childish Gambino, Glover also expanded his artistry into the realm of music. OTT services proved instrumental in taking his albums to the world. His chartbuster This Is America became an internet phenomenon, further cementing his status as an influential voice in music and social commentary. The reach offered by OTT platforms helped him touch fans across the globe without any roadblocks.
#3
Diversifying roles across platforms
Glover's knack for diversifying roles across different OTT platforms has been pivotal in reinventing his career. He played different characters that highlighted his versatility as an actor while retaining creative control on projects he cared about. By working with other talented people within these platforms' ecosystems, he kept growing both creatively and professionally.
Tip 1
Strategic collaborations boosting visibility
Strategic collaborations have been central to Glover's success in this age of digital disruption in the entertainment industries globally today. Collaborating with famous artists or directors boosted visibility exponentially across audiences around the world. They now consume content primarily via online channels more than ever before, again thanks largely to advancements made possible via technology-driven innovations witnessed over recent years alone!