Sanya Malhotra launches matcha brand 'Bree'
Sanya Malhotra has teamed up with Essenzaa Nutrition to launch Bree, a matcha brand aiming to make this green tea powder more popular in India. The brand is targeting young health-conscious consumers and will be available online across the country.
Brand offers everyday and ceremonial-grade matcha
Bree kicks off with two products: an everyday matcha at ₹600 for 30g and a ceremonial-grade version at ₹1,600 for 30g. They've already raised ₹1 crore in pre-seed funding to help get things rolling. Sanya's involvement highlights her interest in wellness and natural products.
Sanya's passion for wellness shines through in this new venture
Sanya expresses her enthusiasm about making matcha accessible and sharing its health perks. With India's matcha market already worth ₹450 crore—and set to grow—Bree is hoping to ride that wave and introduce more people to the benefits of this trendy drink.