PVR INOX to extend SRK Film Festival after overwhelming success
What's the story
PVR INOX, India's largest cinema exhibitor, is extending its Shah Rukh Khan Film Festival beyond November 14. The festival, which began on October 31 to celebrate Khan's enduring legacy in Indian cinema, has been met with an extraordinary response from audiences across the country. This includes full houses and standing ovations at screenings of films like Om Shanti Om and Devdas.
Audience engagement
Festival transformed theaters into arenas of joy
The festival has turned theaters into joyous arenas, with audiences singing songs, dancing in aisles, shouting dialogues, and even arriving in cosplay inspired by SRK's iconic characters. This overwhelming response has led to the extension of screenings for movies like Om Shanti Om, Dil Se, Devdas, Main Hoon Na, and Chennai Express beyond their initial end date.
Cultural movement
Festival part of PVR INOX's initiative to celebrate cinema
The film festival is part of PVR INOX's ongoing effort to honor outstanding talent and iconic films from India and across the globe. By returning timeless classics to the big screen, the festival revives the magic of great cinema and connects audiences across generations. Showtimes, booking details, and theater listings are available on the official PVR INOX app and website.