Ye's entire Yeezy site is selling just 1 item—Swastika T-shirts
What's the story
Music mogul Ye (formerly Kanye West) once again stirred controversy with his latest Super Bowl advertisement for Yeezy. The ad, which aired on Sunday night, was followed by a sudden change on the website where all previous content was replaced with a single item: A Swastika (the symbol of Nazi Germany) T-shirt priced at $20 (approximately ₹1,700). On Monday, the Anti-Defamation League (ADL) condemned the sale of Ye's controversial shirts, calling it further evidence of his antisemitism.
Ad details
Ye's ad aired without any initial issues
The controversial Swastika T-shirt was not even featured on the site when the ad first ran in Los Angeles. However, reports suggested that within an hour of its broadcast in LA and other markets during the Super Bowl, Ye changed the website to show only this shirt. This comes after Ye's X/Twitter account—which had 33 million followers and was recently filled with a series of highly offensive antisemitic posts—was deactivated.
Broadcast details
Ye's ad saw him sitting on a dentist's chair
Meanwhile, the Yeezy advertisement received legal approval as there were no standards issues with the 30-second spot. The low-budget ad, filmed on an iPhone, had Ye sitting in what appears to be a dentist's chair saying, "So what's up, guys, I spent like all the money for the commercial on these new teeth." "So once again, I had to shoot it on the iPhone. Um...um...go to yeezy.com."
Ad reach
The advertisement aired in several local markets
The ad aired on three Fox-owned stations, including KTTV Los Angeles, and could have appeared in a few more local markets. Notably, this isn't the first time the controversial rapper has bought a local spot during the Super Bowl. He did so earlier on at least one small market CBS affiliate in 2024 without incident. Despite recent social media outbursts where Ye called himself a Nazi and posted racist and antisemitic comments, his Yeezy spot was approved for airing.
Ad scrutiny
Ye's ad did not receive national Super Bowl scrutiny
Ye's ad didn't face the scrutiny that comes with big national Super Bowl buys. An insider said, "It was such a small ad, I don't think anyone put two and two together. The copy was clean, the website was clean, and so they did their due diligence with that little part of it." Fox TV Stations and USIM—the ad agency that bought the Yeezy.com spot—have not responded to this yet.