NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Supreme Court Of India
    Central Bureau Of Investigation (CBI)
    Indian Army
    Indian Railways
    Indian Air Force
    NewsBytes
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / India News / Virat Kohli's 87-year-old "passionate fan" bags PepsiCo ad campaign
    India

    Virat Kohli's 87-year-old "passionate fan" bags PepsiCo ad campaign

    Virat Kohli's 87-year-old "passionate fan" bags PepsiCo ad campaign
    Written by Pallabi C Samal
    Jul 06, 2019, 12:01 pm 3 min read
    Virat Kohli's 87-year-old "passionate fan" bags PepsiCo ad campaign

    Earlier this week, an 87-year-old caught everyone's attention. Charulata Patel's enthusiasm during the India-Bangladesh July 2 match in the ongoing World Cup made England ex-captain Michael Vaughan summarize that, "It's the picture of the World Cup for me." Amul and industrialist Anand Mahindra noticed her too. And now reports suggest that PepsiCo has roped her in for their new advertisement. Now, that's some fame!

    But first, how did Charulata burst into the scene?

    During the match, commentator Sourav Ganguly observed how passionately Charulata, sitting in her wheelchair, blew the vuvuzela every time India took a wicket or hit a boundary. She was later greeted by captain and vice-captain Virat Kohli and Rohit Sharma, respectively. Kohli even tweeted, calling her "probably one of the most dedicated fans I've ever seen. With her blessings, on to the next one."

    "Age just a number, passion takes you leaps & bounds"

    Also would like to thank all our fans for all the love support especially Charulata Patel ji. She's 87 and probably one of the most passionate dedicated fans I've ever seen. Age is just a number, passion takes you leaps bounds. With her blessings, on to the next one. 🙏🏼😇 pic.twitter.com/XHII8zw1F2

    — Virat Kohli (@imVkohli) July 2, 2019

    For fans, old and youth, Amul writes in its campaign

    Her infectious gusto made Amul run an ad campaign the next day, dedicating a doodle to her, and captioning it as, 'Grandmother India.' Pepsi followed next. They have reportedly signed in Charulata under their 'swag' campaign, for which she will start shooting this week itself. "Pepsi is honored to bring the story of the unassailable swag of Charulata Patel," a PepsiCo spokesperson said.

    Amul dedicates ad campaign to "Grandmother India" Charulata

    #Amul Topical: 87 year old Super Fan cheering Indian cricket team makes social media waves! #INDvsBAN pic.twitter.com/5BbI8y8YHV

    — Amul.coop (@Amul_Coop) July 3, 2019

    "Her passion for the game shows age is no bar"

    "Her passion for the game shows the world that age is no bar when it comes to living life in the moment," the spokesperson said, adding that through Charulata, they will "pay tribute to the spirit of the Indian cricket fan." The octogenarian will be the face of their 'swag' campaign and be the 'swag star' through the ongoing world cup in England-Wales.

    It is a smart and interesting take, expert opines

    This new ad campaign of PepsiCo will be aired across several platforms, including TV and digital. Experts are viewing this as an attempt of the American MNC to outdo its rival, Coca Cola, the frontline global official sponsor of World Cup 2019. "It's a smart and interesting take; after a long time something bold is happening in this space," said brand specialist Santosh Desai.

    PepsiCo currently runs the 'Har ghoont mein Swag' campaign

    Notably, PepsiCo was the on-ground sponsor of ICC World Cup 2015. Coca Cola replaced it later. Currently it runs the Har ghoont mein Swag campaign, started this February, having Tiger Shroff-Disha Patani as its faces. The company's #SwagStepChallenge has already garnered 11bn views. Interestingly, two years ago, Kohli and PepsiCo broke off their deal, as the skipper only wanted to promote "healthy" products.

    Charulata invited to all of India's matches, courtesy Kohli

    Back to Charulata, the show stealer has been given tickets for all of India's matches, including both the semi-finals as well as the final. Her granddaughter Anjali shared this recently while adding that it was Kohli who arranged for the tickets. Notably, 64-year-old Mahindra too had "promised to reimburse her ticket costs," calling her Team India's lucky charm, and "the match-winning lady."

    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Latest
    Amul
    Indian Cricket Team
    Anand Mahindra
    Michael Vaughan

    Latest

    How NASA's AI-powered tool will warn about "dangerous space weather" NASA
    'Ponniyin Selvan,' 'Shaakuntalam': Every major movie coming in April 2023 Bollywood Films
    IPL 2023, LSG vs DC: Here is the statistical preview Indian Premier League (IPL)
    GT vs CSK: Shubman Gill slams his 15th IPL fifty Shubman Gill

    Amul

    Academy Awards: Amul honors Deepika Padukone for being a presenter Deepika Padukone
    Amul raises milk prices by Rs. 3/liter for all variants Summer season
    Milk price: Amul, Mother Dairy rates up by Rs. 2/liter Delhi
    World Chocolate Day 2022: Have you tried these flavors? Nestle

    Indian Cricket Team

    Here's why Hardik Pandya may return to Test cricket Sourav Ganguly
    Shreyas Iyer delays surgery to participate in WTC final: Details  Shreyas Iyer
    BCCI central contracts: Jadeja promoted to the top; Rahul demoted BCCI
    Adam Zampa: Decoding his crunch stats versus India in ODIs  Adam Zampa

    Anand Mahindra

    #NewsExplainer: Looking at Whistling Woods International Institute in Mumbai Mumbai
    India's 100 richest amassed $25bn more wealth in 2022: Forbes Gautam Adani
    Why is Winston Churchill trending after Sunak became UK PM? Winston Churchill
    Now, Anand Mahindra opens company doors for recruitment of Agniveers Indian Army

    Michael Vaughan

    Hardik Pandya responds to Michael Vaughan's harsh criticism: Details here Hardik Pandya
    Michael Vaughan disappointed with Liam Plunkett's snub England Cricket Team
    Michael Vaughan wants Tom Banton to skip IPL: Here's why Kolkata Knight Riders (KKR)
    Michael Vaughan feels these two teams can win World T20 England Cricket Team

    Love India News?

    Subscribe to stay updated.

    India Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023