Jeep launches in India, rolls out Wrangler and Grand Cherokee
Jeep made its foray into the Indian automobile market on Tuesday, with its launch of the Grand Cherokee model and Wrangler Unlimited. While the Wrangler Unlimited was launched under one variant, Grand Cherokee saw its launch covering three different variants. The launch at Rajasthan's famed Umaid Bhawan Palace today, saw the American automaker introduce only diesel models this year.
Jeep is one of America's most famous automobile brands, that popularised off-road vehicles and sports utility vehicles. Earlier, the brand used to manufacture pickup trucks too. Headquartered at Ohio, the manufacturer first ventured out into production of military vehicles, but soon found itself catering to the commercial vehicles market by 1945. The company is now owned by Fiat Chrysler Automobiles.
The automaker has not gone too cheap on India. With its cheapest Jeep Wrangler starting at Rs.71.59 lakh, the Grand Cherokee Limited is priced at Rs.93.64 lakh, while the Grand Cherokee SRT model is pitched at Rs.1.12 crore. The Summit variant will cost Rs.1.03 crore.
The company said that with the launch of the diesel variants across both the models today, it will soon be looking to launch its fleet of petrol powered SUVs next year. The American automaker also said that it will be launching its line of SUVs manufactured in India, introducing it in showrooms by 2017. The brand is also looking to have around 10 dealerships.