Kashmir tourism struggles after security scares

India Nov 24, 2025

Kashmir's tourism scene has taken a big hit lately, with recent attacks in Pahalgam and at Delhi's Red Fort making travelers think twice about visiting.
Hotel occupancy has dropped sharply—some places are seeing just 2-5% of rooms filled—as safety worries keep tourists away.

Local push to bring visitors back

To turn things around, Jammu & Kashmir is stepping up its game by promoting the region at the International Film Festival of India and hosting events like the Khelo India Winter Games in Gulmarg.
There's still some hope for a winter boost, especially as IT professionals from southern India, who typically visit during their holidays, may still come for a snowy getaway.