Kerala Onam liquor sales jump to ₹279.12cr in 3 days
India
Kerala saw a huge jump in liquor sales during the first three days of Onam season this year, with totals hitting ₹279.12 crore, already ahead of last year's numbers for the same period.
Sales were highest on August 22, with sales at ₹102.28 crore in just one day, showing how strong the festive demand is.
Officials predict 2026 Onam sales record
Last year's total Onam liquor sales reached ₹970.74 crore, but with this fast start, officials think 2026 will set a new record.
The steady demand highlights just how big a role Bevco outlets and liquor sales play in Kerala's festival economy every year.