Kerala prepares for record Onam liquor sales after ₹970.74cr year
India
Kerala is gearing up for record-breaking liquor sales this Onam, with last year's numbers already hitting ₹970.74 crore, up from ₹842.07 crore the year before.
Bevco supplies liquor through its 289 outlets across the state, making sure there's plenty of choice for festive shoppers.
Kerala Excise department launches special drive
Bar owners are prepping for steady crowds and stocking up extra, especially since demand jumps when Bevco shops close on holidays.
While the party vibe is strong, anti-liquor activists are worried about rising alcohol use during festivals.
The Excise department has launched a special drive to crack down on illegal brewing and inspect toddy shops, hoping to keep things safe this season.