Unique Valentine's Day traditions from around the world
What's the story
Valentine's Day may be associated with roses and chocolates, but the way love is celebrated varies widely across the globe. Different cultures have shaped their own customs around romance, friendship, and affection. From gift-giving rituals to unique expressions of love, these traditions show that Valentine's Day is not one-size-fits-all, but a reflection of local values and history.
#1
Japan: Chocolates with meaning
In Japan, Valentine's Day revolves around chocolate, but with a unique twist. Women traditionally give chocolates to men, including romantic partners, friends, coworkers, and even relatives. The type of chocolate matters; honmei choco is reserved for true romantic interest, while giri choco is given out of obligation or friendship.
#2
South Korea
On Valentine's Day, women give chocolates to men, and a month later, the gesture is returned on White Day. Singles also have their moment on April 14, known as Black Day, when those without partners come together to reflect on, or even celebrate, their single status over a bowl of jajangmyeon, noodles served in a rich black bean sauce.
#3
Brazil
Brazil doesn't celebrate Valentine's Day in February. Instead, Dia dos Namorados takes place on June 12, the eve of Saint Anthony's Day, known as the patron saint of marriage. Couples exchange gifts and enjoy romantic outings, while singles sometimes perform playful rituals hoping to attract love.
#4
Italy
In Italy, Valentine's Day is known as La Festa degli Innamorati and focuses strongly on romance. Couples exchange gifts, enjoy special dinners, and sometimes attach love locks to bridges as symbols of commitment. In some regions, handwritten love notes and poems remain a cherished part of the celebration.
#5
Finland
In Finland, February 14 is less about romantic couples and more about friendship. The day is known as Ystävänpäivä (pronounced YOUS-ta-van-PIE-vah), which translates to "Friendship Day." Instead of focusing on romantic gestures, people celebrate by exchanging small gifts and heartfelt notes with friends and loved ones, making it a day centered on appreciation rather than romance.
#6
Denmark
Denmark takes a lighthearted approach to Valentine's Day. Instead of roses, people exchange pressed white flowers and send playful anonymous poems called "gaekkebrev." If the recipient guesses who sent the note, they receive a chocolate egg later. The tradition blends romance with humor and gentle teasing.