Amazon to test in-house AI tools for film and TV
What's the story
Amazon MGM Studios is gearing up to put its artificial intelligence (AI) tools for film and television production to the test. The company had launched a dedicated AI Studio last summer, with the aim of developing proprietary AI tools that could improve character continuity across shots and assist in pre- and post-production. These tools are now ready for a closed beta program starting next month, according to Reuters.
Information
Industry partners to test the AI tools
The upcoming closed beta program will see Amazon inviting industry partners to test its AI tools. The company expects to share the first results from this initiative by May.
Collaboration
Not here to replace creatives, says Amazon
The AI Studio is working with renowned producers such as Robert Stromberg (of Maleficent fame), Kunal Nayyar from The Big Bang Theory, and Colin Brady, a former Pixar animator. Amazon is also leveraging support from Amazon Web Services (AWS) and plans to partner with multiple large language model (LLM) providers. Albert Cheng, head of the AI Studios project, stressed that their aim is to assist creative teams rather than replace them.
Tool objectives
Efficiency and cost-cutting are primary goals
The primary goal of these AI tools is to boost efficiency and cut costs while ensuring intellectual property protection. It also aims to prevent AI-generated content from being used in other AI models. An example of this is Amazon's House of David series, which had 350 AI-generated shots in its second season.
Industry concerns
AI in Hollywood and the ongoing debates
The growing use of AI in Hollywood has sparked a lot of discussion. Many industry insiders are concerned about its implications for jobs, creativity, and the future of filmmaking. The debates around AI are only getting louder as more companies start using these innovative tools. For instance, Netflix's co-CEO Ted Sarandos recently revealed that their series The Eternaut used generative AI to create a building collapse scene.