Adobe puts AI agents inside its creative apps
What's the story
Adobe has announced major updates to its Firefly AI assistant, adding new capabilities and expanding its integration into more of its products. The updated Firefly can now create brand kits, product videos, and storyboards. The app also lets users save their creations as elements for future projects. This means you can reuse your own work in different projects without having to recreate it from scratch every time.
Enhanced features
AI assistant now integrates into Premiere and Illustrator
The updated Firefly can now be used in Adobe's Premiere, Illustrator, InDesign, and Frame.io. In Premiere, the AI assistant can help organize assets into bins, rename clips in bulk, identify interview questions, and add markers. Meanwhile, in Illustrator it can rearrange layers across a document or check for missing fonts. These enhancements are aimed at streamlining workflows for users of these popular Adobe tools.
Cross-platform support
Support for Google Gemini and Slack coming soon
Firefly is already compatible with Express, Photoshop, and Acrobat. It also supports ChatGPT, Claude, and Copilot. Adobe has announced plans to extend support for Google Gemini and Slack in the near future. This cross-platform compatibility highlights Adobe's commitment to making its AI assistant as widely accessible as possible across different tools and platforms.
Feature expansion
Firefly is getting more Canva-like
Adobe is also working on making Firefly more like Canva by adding a bunch of AI tools for generating images, videos, and storyboards. The app now has a new feature called Elements that can save AI-generated characters, objects, and locations for later use. It also comes with a Projects feature to store existing assets in one place and share context among team members working on projects like video series or brand campaigns.
AI automation
AI now helps generate complete brand kits and product videos
With the updated Firefly, users can describe a brand and its style or upload existing collateral to generate a complete brand kit. This includes logos, brand identity, and color palettes. The app can even create product videos from photos. These features are part of Adobe's larger effort to integrate AI across its apps and automate certain tool usages that previously required several steps.