NGL, controversial anonymous messaging app, is being acquired
What's the story
Anonymous messaging app NGL has been acquired by Mode Mobile, a smartphone rewards company. NGL rose to fame after its late 2021 launch, joining the ranks of other teen-favorite apps that let users send and receive anonymous messages and questions. However, the app has also been embroiled in controversy over the years.
Controversy
Anonymous messaging apps and their potential for bullying
Anonymous messaging apps like NGL have been criticized for enabling bullying among teens. In 2022, Snapchat banned third-party apps such as NGL, LMK, Sendit, and YOLO after a parent sued the company over its alleged role in her teenage son's suicide. The controversy highlights the potential dangers of these platforms and their impact on young users.
Growth concerns
NGL's controversial growth hacking tactics and FTC investigation
NGL has also been criticized for its questionable growth hacking tactics. The app was accused of sending fake messages that appeared to be from real people but were actually automated. Some users were even duped into paying a monthly subscription fee for hints about the senders of these fake messages. After a two-year investigation, the FTC decided to ban NGL from operating its app for minors in 2024.
Information
Founders depart, remaining employees to join Mode Mobile
Following the acquisition, NGL's two founders, Raj Vir and Joao Figueiredo, will be leaving the app. The other three employees of the app will be joining Mode Mobile. The transition coincides with NGL's history of controversial practices and Mode Mobile's advertising-driven business model.