Apple launches yet another iPhone accessory, a $70 MagSafe grip
What's the story
Apple has introduced the Hikawa Phone Grip & Stand, a new MagSafe accessory for iPhones. Priced at $69.95 (around ₹6,200), it is part of Apple's 40-year celebration of accessibility. Created in collaboration with LA-based artist and industrial designer Bailey Hikawa, the accessory functions as both a grip and a stand, offering secure handling and hands-free viewing. This marks Apple's second accessory collaboration in a month, following a knitted crossbody phone case created with Issey Miyake.
Product features
A blend of design and functionality
The Hikawa Phone Grip & Stand attaches magnetically via MagSafe. It supports both vertical and horizontal viewing. The ergonomic design supports various hand positions, offering stability for users with limited dexterity or those who struggle to use an iPhone one-handed. The grip is available in two colors, Chartreuse and Crater, the latter being an exclusive recycled-material shade available only through Apple's US online store.
Design journey
Accessibility-focused design process
Hikawa says the accessory was shaped through extensive interviews with people across the accessibility spectrum. The goal was to reduce the effort needed to hold the device steady. The grip features a soft-touch silicone finish, making it easy to attach, remove, and reposition without strain. Apple's head of accessibility, Sarah Herrlinger, said they wanted to explore MagSafe accessories that could meaningfully help users with specific accessibility needs.
Accessibility commitment
Apple continues to prioritize accessibility in its products
The release of the Hikawa Phone Grip & Stand highlights Apple's growing focus on accessibility across its hardware and software. This year, the tech giant has introduced features like Accessibility Nutrition Labels, Braille Access, Accessibility Reader, universal Live Captions, and a new Magnifier for Mac that uses the iPhone camera. Currently available only in select regions, this accessibility-driven design could make it one of Apple's most meaningful accessories to date despite its premium price tag.