Apple may raise iPhone 18 Pro prices by $100
What's the story
Apple is gearing up to launch its next-generation smartphones, the iPhone 18 Pro and iPhone 18 Pro Max, early next month. The new models are likely to be accompanied by an updated Apple Watch and AirPods. A fresh report by Bloomberg's Mark Gurman suggests that these flagship devices could come with a significant price increase over their predecessors.
Market influence
Apple is monitoring price hikes by Samsung and Google
The Cupertino-based tech giant is said to be closely observing the price hikes introduced by Samsung and Google for their flagship smartphones.
Both companies have raised their phone prices by $100 (approximately ₹10,000). This trend could prompt Apple to follow suit with a similar increase for its own flagship models.
Pricing strategy
Potential starting price of iPhone 18 Pro in US
If Apple decides to implement a $100 price hike, the iPhone 18 Pro could start at $1,199 (approximately ₹1,15,000) in the US.
This would be a 9% increase over its predecessor but still relatively modest considering the rising costs of DRAM and NAND components.
The price hike would also keep Apple's flagship model competitive against Samsung's Ultra and Google's Pro models.
Other models such as the iPhone 17, iPhone Air and iPhone 17e may also see price hikes.