HONOR's new foldable phone features hidden message mocking Samsung
What's the story
HONOR is set to introduce its latest innovation, the Magic V3, on September 5. The device is touted as the world's thinnest foldable smartphone. In a playful marketing move, the company has etched a 166-word "apology letter" to Samsung Galaxy Z Fold6 owners on the hinge of this ultra-thin device. The message humorously addresses Samsung users who may feel "betrayed" by the superior design and performance of HONOR's new offering.
Product comparison
A new benchmark in foldable technology?
The Magic V3 sets a new standard in the foldable smartphone market with its slim design, boasting a folded thickness of just 9.2mm when folded and 4.4mm when unfolded. This is significantly thinner than Samsung's latest book-style foldable phone, which measures 12.1mm when folded and 5.6mm when unfolded. The device also matches the Google Pixel 9 Pro Fold's IPX8 rating for dust and water resistance, further enhancing its appeal to tech-savvy consumers.
Technical specifications
Despite its slim design, the phone packs a 5,150mAh battery
The Magic V3 is not just about aesthetics, it's a powerhouse too. The device is equipped with the Snapdragon 8 Gen 3 processor and a robust 5,150mAh battery. These features ensure that the phone delivers top-tier performance in addition to its sleek design. The "apology letter" etched on its hinge playfully acknowledges this technological leap, empathizing with Samsung users who may now be questioning their choices.
Information
The artist behind HONOR's unique marketing move
The "apology letter" on the Magic V3 was meticulously hand-engraved by Graham Short, a 78-year-old UK-based artist renowned for his miniature art pieces. It took Short 90 hours to inscribe the message, which can only be seen under a microscope.