Jio launches AI-powered 'Video Call Assistant' at IMC 2019

Designed to enhance the experience of customer support, Video Call Assistant appears on a regular 4G call.

It then uses machine learning and AI to listen to and answer the questions a customer may have in the 'most appropriate way'.

This, Jio says, would ultimately help customers dodge IVR and long hold times, saving them from waiting for a customer executive to pick up.

While demonstrating the tech at IMC, Jio executives noted that you just have to make a 4G call to access the Assistant.

Basically, when you call a number associated with a particular business, an option to start a video chat would appear.

As you'll click on it, a pre-recorded voice greets and the assistant would be ready to answer spoken queries.

Jio says the Assistant would be able to answer repetitive queries that businesses get and free their executives for important, relevant customer issues.

In one case, the telco showcased that the Assistant was instantly able to inform a customer about the interest on personal loans.

Also, it says that the bot employs an auto-learn capability to learn from past queries and answer more effectively/accurately.

Jio developed the bot in collaboration with Radisys, a US-based subsidiary of Reliance Industries, and is working with multiple businesses, including HDFC Bank, to make the bot available.

Notably, the company is also offering a Bot Maker, which large/small businesses would be able to use for developing their own audio, video, or text-based Video Call Assistant.