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Instagram 'accidentally' went horizontal, freaking several people out

Instagram 'accidentally' went horizontal, freaking several people out

Dec 28, 2018
02:03 pm

What's the story

Instagram is famous for some really cool features, but last night, the photo-sharing platform went haywire and started turning horizontal. Yes, weirdly enough, several users across the globe found that their Instagram feed, which could be scrolled vertically, was moving from left to right as one browsed through Stories. The issue freaked people out but has now been fixed by the company. Here's more.

Issue

Instagram switching to horizontal mode

When the orientation went live, users were greeted with a message saying a 'new way to move through posts'. On tapping, they found the horizontal main feed, where they could view one post at a time and had to tap/scroll to the right to see the next post. Basically, they turned the whole feed into a giant Story bar.

Twitter Post

Here's the weird horizontal feed

Information

Also, the 'Stories' section was tweaked

In the same change, the 'Stories' bar was also tweaked and could be accessed by swiping down from the top instead of scrolling all the way to the top of the app.

Reason

However, all of this was part of an accidental 'test'

When the redesigned feed appeared, users thought it was a permanent change and started taking to Twitter to report how annoying it was to scroll horizontally. However, after a few minutes, the standard 'vertically-scrolling' feed started appearing, leading users to think it was a test. Then, Instagram's head Adam Mosseri clarified that it was a 'small test' that went broader than intended 'by accident'.

Twitter Post

Instagram, however, blamed it on a bug

Possibilities

We have standard feed view, for now

Instagram may have returned to the standard feed, but the accidental roll-out shows that the company is taking horizontal feed seriously. Back in October, we heard about a similar move for the 'Explore' section and Instagram claimed that it wasn't considering something like that for the main feed. But now, it seems like a possibility, which could come to life in future.