OpenAI upgrades ChatGPT's image model for faster, precise edits
What's the story
OpenAI has launched a revamped image generation model, GPT Image 1.5. The company claims that the new model is better at following instructions and editing photos in specific ways. Plus, it can produce results up to four times faster than its predecessor. The update is now available for all users, as per an official blog post from OpenAI.
Enhanced capabilities
GPT Image 1.5: A creative studio on ChatGPT
The new model, GPT Image 1.5, is designed to better match user intent, especially when it comes to editing existing photos. The updates include more useful photo edits, realistic clothing and hairstyle try-ons, as well as stylistic filters and conceptual transformations that preserve the original image's essence. OpenAI has also added a dedicated Images tab in the ChatGPT sidebar with preset filters and trending prompts for users' convenience.
Market focus
OpenAI's new model targets enterprise users
OpenAI is marketing its new model and features as particularly useful for enterprise users. This move comes as part of the company's strategy to turn a profit amid investor pressure. The image generation market is getting increasingly competitive, especially after the success of Google's Nano Banana. "A shift from novelty image generation to practical, high-fidelity visual creation," OpenAI said in its release, highlighting the potential of GPT Image 1.5 in professional settings.
User experience
GPT Image 1.5: A tool for everyday edits
The new model has been described by OpenAI as a "fast, flexible creative studio for everyday edits, expressive transformations, and real-world use." Fidji Simo, OpenAI's CEO of Applications, emphasized in a Substack post that the new model and image features work "more like a creative studio." This highlights the user-friendly nature of GPT Image 1.5 and its potential to cater to individual needs beyond enterprise applications.