PhonePe rolls out AI across app, merchant tools and systems
PhonePe is rolling out artificial intelligence (AI) across its app, merchant tools, and internal systems.
Rahul Chari, the company's founder and chief product and technology officer, announced this at Global Fintech Fest 2026, saying real AI impact comes from using it everywhere, not just in one spot.
PhonePe explores AI search, offers Smartpages
For users, PhonePe is exploring AI-powered universal search in Hindi, Tamil, and English, which could handle queries related to gas bookings and bill payments, plus conversational tools to help with spending patterns.
Merchants get Smartpages, a platform that builds websites with payment options automatically, and other AI tools to handle business queries and offers.
PhonePe automates nearly 94% service queries
PhonePe now automates closer to 94% of customer service questions and automates 80% of fraud investigations.
Internal workflows are looking to be sped up too; what used to take around 30 days can now potentially be done in less than a day.