Spotify now lets you import playlists from other services
What's the story
Spotify has introduced a new feature that lets users import playlists from other music streaming platforms straight into their Spotify library. This functionality is powered by TuneMyMusic, a third-party service that facilitates the transfer of music libraries across different platforms. The integration is part of Spotify's push to make it easier for users of competing services to switch over.
User guide
How to use the new feature
To access the new feature, Spotify users need to go to the "Your Library" tab in the mobile app. Near the bottom, they'll see an option labeled "Import your music." Selecting it opens the TuneMyMusic interface directly within the app, allowing users to connect different accounts and transfer playlists between services without leaving Spotify.
Strategy
The feature aims to attract new users
The introduction of this feature comes at a time when Spotify has been facing some backlash and loss of users. The company hopes that by making it easier for potential switchers from other apps, it can attract a new audience. This is especially true for those who may be unhappy with their current services and find it difficult to leave due to their extensive playlists on platforms like Tidal.
Advantage
Spotify's feature offers unlimited transfers
Spotify's integration with TuneMyMusic is designed to facilitate the transfer of playlists to Spotify rather than allowing users to leave the platform for others like YouTube Music or Apple Music. The online version of TuneMyMusic offers to transfer 500 tracks for free, with unlimited transfers requiring a paid plan. However, users need to subscribe to a paid plan to enjoy unlimited transfers.
Information
Partnership details yet to be revealed
Spotify has not revealed the details of its arrangement with TuneMyMusic. Still, the partnership appears mutually beneficial. The integration could draw more users to Spotify while providing TuneMyMusic with a major client in the music streaming sector.