Technology • Jun 16, 2025

TikTok expands AI-Generated video ads capabilities

TikTok just dropped new AI features that let anyone whip up quick video ads using simple text prompts or images—no fancy editing skills needed.
These five-second, AI-generated clips are part of TikTok's Symphony suite, which also includes AI avatars for brands to show off their products.

TL;DR

Competing with Meta

With these tools, TikTok is making it way easier (and cheaper) for small businesses and creators to jump into advertising—something big companies like Meta are also doing.
The launch happened during the Cannes Lions ad festival, highlighting how AI is leveling the playing field and making digital marketing more accessible to all.