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Summarize
Amazon now requires employees to prove AI skills for promotions
The condition is mandatory for employees in certain divisions

Amazon now requires employees to prove AI skills for promotions

Jul 20, 2025
06:07 pm

What's the story

Amazon has made it mandatory for employees in certain divisions to demonstrate their proficiency in artificial intelligence (AI) when applying for promotions. The requirement was first revealed by Business Insider, following an internal email from Jamie Siminoff, the founder of smart home security brand Ring. The email stated that employees must provide information on how they have used AI at work as part of their promotion applications.

Project demonstration

Need to show specific projects they've worked on

Along with citing their use of AI, employees are also required to attach or cite specific AI projects they have worked on. These should come with measurable outcomes. Managers are also expected to report how they used AI tools at work to boost productivity at scale. This move is seen as a way for Amazon to assess its employees' capabilities in the rapidly evolving field of AI.

Selective implementation

Only applicable to RBKS employees

A spokesperson for Ring clarified that the new requirement is only applicable to Amazon's RBKS employees (Ring, Blink, Key, and Services) and not the entire company. This selective implementation suggests that Amazon is testing this new promotion criterion in certain divisions.

Strategic direction

Siminoff's plans for AI-driven innovative thinking

Siminoff, who rejoined Amazon in April after a two-year break, is focused on driving "innovative thinking" and improving speed and efficiency at work. He has hinted at plans to leverage AI and innovation in his new role. "The AI transformation happening right now is a once-in-a-generation opportunity," he said, adding that they're just scratching the surface of what they can do with AI.

Workforce implications

AI will reduce corporate workforce: Amazon CEO's note to employees

As AI becomes more integrated into different industries, some tech leaders are pushing the boundaries. Last month, Amazon CEO Andy Jassy told employees that AI would gradually reduce the corporate workforce as more AI tools and agents are deployed throughout operations. The note didn't specify which teams or roles would be affected by this change in the company's workforce structure.