Business • Jun 23, 2025

Apple faces lawsuit over alleged AI misrepresentation

Apple is being sued by shareholders who say the company misled investors about big AI upgrades coming to Siri.
At WWDC 2024, Apple hyped advanced AI as a headline feature for the iPhone 16, but investors now claim there was no working prototype and that these features were quietly delayed to 2026.

TL;DR

Investors seek damages, say Apple misled them about AI Siri

The case names top execs like CEO Tim Cook and centers on Apple's failure to deliver promised AI updates—WWDC 2025 only brought minor tweaks instead.
Since December 2024, Apple's stock has dropped nearly 25%, wiping out about $900 billion in value.
Analysts have called out Apple for promoting unfinished tech, and the court is now reviewing claims of misleading investor communications about their AI progress.