Bright Image: Barter media advertising for your unused inventory
Bright Image, a barter media advertising company, facilitates product-for-media exchanges where businesses can swap extra inventory or services for ad space—think TV, radio, digital, and more.
It's a creative way to get your brand out there without burning through cash, which is especially handy as marketing costs keep climbing.
How does it work?
First, Bright Image checks out what you have to offer—like unsold hotel rooms or leftover stock—and figures out its value.
Then they handle the trade with media partners and book your ads.
You provide your goods or services; they sort out all the paperwork and billing.
Tausif Jinabade, the founder and managing director, oversees strategic barter deals, and Bright Image is based in Mumbai and Pune.
Who is using this service?
This setup helps companies save money, clear out unused inventory, and even score premium ad slots that might be out of reach otherwise.
It's catching on fast with startups and small businesses who want flexibility without big spending.
Plus, Bright Image offers advice to help match what you've got with the right kind of exposure—even teaming up with influencers if that fits your vibe.