Coca-Cola CEO Henrique Braun is heading to India this weekend, his first visit since taking the top job.
He is here mainly to get ready for a big move: Hindustan Coca-Cola Holdings (HCCH) is planning a $1 billion IPO.
While in India, Braun will meet with local partners and employees and will check out markets firsthand to get a feel for what is happening on the ground.
Coca-Cola reduces HCCH stake to 45%
This IPO will lower Coca-Cola's stake in HCCH from 60% to 45%, valuing the company at about $10 billion. Jubilant Beverages keeps its 40% share from last year.
With India already Coca-Cola's fifth-largest market and aiming even higher, the company is focusing on affordable drinks and zero-sugar options that click with consumers.
After a recent reshuffle, India now reports directly to Braun, showing just how important the country is for Coca-Cola's future plans in Asia.