Swiggy Instamart will deliver your Crocs in just 10 minutes
What's the story
Quick-commerce platform Swiggy's Instamart has partnered with Apparel Group to bring global footwear brand Crocs to Indian customers. The partnership allows buyers in Mumbai, Bengaluru, Delhi, and Gurugram to get their hands on popular styles like the Classic Clog and Classic Sandal. The shoes are now being delivered in just 10 minutes.
Executive statement
Swiggy Instamart's CEO highlights the partnership
Amitesh Jha, CEO of Swiggy Instamart, expressed his excitement about the new partnership. He said that they are "constantly seeking new ways to bring customers the products they love, faster than ever." Jha also highlighted that bringing a globally recognized brand like Crocs into quick commerce further bolsters Swiggy Instamart's focus on fashion and lifestyle offerings.
Brand strategy
Crocs's global engagement and accessibility
Adrian Holloway, Senior Vice President at Crocs, expressed his excitement about the partnership with Swiggy Instamart via Apparel Group. He noted that this collaboration will enable shoppers in Mumbai, Bengaluru, Delhi, and Gurugram to get Crocs's most popular styles in a matter of minutes. Holloway also stressed that this service perfectly aligns with Holi and the upcoming summer season.