Digital gold is risky; SEBI warns investors
Business
SEBI just put out a heads-up for anyone thinking about buying "Digital Gold" or "E-Gold" from apps or websites.
These flashy gold products aren't actually regulated by SEBI, so if something goes wrong, you're on your own.
Instead, SEBI suggests sticking to safer choices like Gold ETFs or Electronic Gold Receipts (EGRs), which are officially protected.
SEBI's warning on digital gold
A lot of fintech and jewelry brands—think Tanishq and MMTC-PAMP—make digital gold sound super easy and convenient, but SEBI says these schemes come with real risks.
Since they're unregulated, you could lose money with no legal backup if things go south.
Bottom line: check if your gold investment is SEBI-approved before you buy.