India among the world's most optimistic consumer markets: Report
What's the story
India has emerged as one of the most optimistic consumer markets globally, according to a new report from Boston Consulting Group (BCG). The 'Global Consumer Radar' study found that 61% of Indian consumers expect continuous good times. This is second only to China and significantly higher than the global average of around -12%. The optimism comes in spite of ongoing geopolitical conflicts, with only 17% of Indians believing these events could slow down India's growth.
Spending trends
Indian consumers' spending expectations rise
The BCG report also highlights a surge in household spending across categories in India. It found that 60% of consumers expect their total spends to be higher in the next six months, up from 50% in September 2024. The increase is mainly driven by discretionary purchases, with autos and mobile plans/devices leading the expected net increases at +70% and +63%, respectively.
Financial security
Millennials and Gen X feel secure about finances
The BCG report also notes that Millennials and Gen X in India feel more secure about their personal financial situation than Gen Z. This is likely due to age, experience, and accumulated assets over the years. However, the sentiment of financial security has not yet reached lower-income cohorts who continue to have significantly lower levels of this sentiment.
Tech adoption
India leads in GenAI adoption for shopping
The BCG report also highlights India's leadership in adopting Generative AI (GenAI) technology. As of November 2025, 62% of Indian consumers had used GenAI tools, a significant jump from 48% in February 2025. Indian users are also the most active globally in using GenAI for shopping-related purposes with 64% doing so, slightly more than its use for work at 63%.
Brand behavior
Indian consumers balance brand loyalty and openness
The BCG report also sheds light on the brand behavior of Indian consumers. While 57% say they are open to trying new brands, a whopping 84% stick to their preferred or previously used ones. This gap between stated openness and actual behavior provides ample opportunity for brands to influence consumer choices and change purchasing patterns.