ITC's AI platform to connect 10 million farmers by 2030
ITC has rolled out ITCMAARS, an AI-powered platform that blends digital tools with real-world support from Farmer Producer Organizations.
Already active in 11 states and connecting 2.2 million farmers, ITC aims to reach 10 million farmers—making farming smarter and more connected.
One-stop solution for all farming needs
ITCMAARS is already handling a big chunk (40%) of ITC's farm produce sourcing in participating areas.
The platform offers farmers everything from local e-markets and weather updates to soil testing, drone-based fertilizer spraying, smart irrigation, crop insurance, and bank credit—all in one place.
Eco-friendly practices and tools
Beyond tech upgrades, ITCMAARS encourages eco-friendly farming practices like zero tillage and water-saving rice methods.
Its AI "Crop Doctor" tool helps spot pests early using photos, while Crop Calendar keeps farming tasks on track.
So far, ITC's Climate Smart Agriculture (CSA) program, Mitti Mera Desh, has helped nearly 1.2 million farmers manage their land more sustainably across 19 states.