Lenskart brings Spanish brand Meller to India, targets Gen Z and millennials
Business
Lenskart just dropped Meller, its trendy Spanish eyewear brand, in India.
After picking up an 80% stake in Meller this year, Lenskart is now rolling out the new sunglasses line—designed with Gen Z and millennials in mind—across 500 stores nationwide.
What's special about Meller?
Meller's vibe comes straight from Barcelona street culture, so expect bold designs that stand out.
Lenskart is using smart tech to pick store locations and reach the right crowd.
The brand is doing well globally too: this year it clocked ₹272 crore in revenue and a solid profit.
With more than 40% of Lenskart's revenue now coming from overseas markets, this launch feels like another step toward global style for Indian shoppers.