Life EV acquires e-bike brand Rad for $14.9 million
Life Electric Vehicles Holdings (Life EV) has snapped up Rad Power Bikes, a well-known e-bike brand, in a $14.9 million deal reported March 7, 2026.
After outbidding four other companies at auction, Life EV now owns Rad's brand rights, inventory, and operating assets.
Life EV's ambitious plans for Rad
Life EV isn't just keeping the lights on: they're planning to keep Rad's US stores running and expand into new markets.
With experience from buying Serial 1 previously, they want to build a strong lineup of electric mobility brands.
Life EV to ensure smooth transition
Life EV plans to transition Rad's production to U.S.-affiliated manufacturing operations utilizing a Foreign Trade Zone structure, meaning better quality control and faster updates.
They'll also honor certain warranties and gift cards as promised.
This move saves a major e-bike brand from bankruptcy and shows Life EV is serious about boosting homegrown electric vehicle production.