Mamaearth parent to double down on personal care essentials in 2025
Honasa Consumer—the company behind Mamaearth and more—is switching things up for 2025.
They're zeroing in on a few key personal care categories, hoping this sharper focus will help their brands like The Derma Co, Aqualogica, Dr Sheth's, Bblunt, and Staze Beauty grow even faster.
Honasa pulled in ₹595cr (net profit ₹41cr) in Q1FY25
Mamaearth just hit ₹1,000cr in revenue at record speed, while The Derma Co crossed ₹500cr profitably.
For April-June 2025, Honasa pulled in ₹595cr (up 7% from last year) with a net profit of ₹41cr.
Most of this growth comes from essentials—think face wash, shampoo, sunscreen, moisturizer and baby care—all growing strong.
Competition is heating up with fresh funding pouring into startups
With fresh funding pouring into new personal care startups—Kimirica ($15 million), Innovist (₹136cr), Pilgrim (₹200cr), Foxtale ($30 million)—the competition is heating up fast.
Experts say we'll see even more big-name brands popping up soon.