Meta reportedly considers Cred acquisition or investment at $4 billion
Meta, the Facebook parent, is reportedly looking to invest tens of millions in Indian fintech startup Cred, possibly valuing it at $4 billion.
There's even talk of a full acquisition or bringing Cred's founder Kunal Shah into Meta's organization in an operating role.
Cred processed ₹8.5L/cr in FY25
Cred, founded in 2018 by Kunal Shah, focuses on affluent and creditworthy users in India.
While giants like PhonePe and Google Pay together account for nearly 80% of all transactions in India's massive UPI market, Cred (and WhatsApp Pay) make up less than 2%.
Still, Cred processed ₹8.5 lakh crore in FY25 and is growing fast: about 45% of its active users use three or more products on the platform.
If Meta links up with Cred, expect new ways to pay and manage money right inside apps like WhatsApp and Instagram.